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All about personal finance, financial literacy and financial wellness: improving your financial situation now, and so you are on track for your future.

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Develop a Growth Mindset: View Financial Challenges as Opportunities for Growth financial growth mindset financial mindset financial mindset shift financial wellness money challenges money mindset personal development women and money Mar 30, 2025

If you’ve ever found yourself thinking, “Why does this always happen to me?” when faced with a financial challenge, you’re not alone. Whether it’s an unexpected expense, a bill that catches you off gu...

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Recognise Your Financial Attitudes: Understanding Your Ingrained Beliefs About Money challenging limiting beliefs about money financial mindset shift financial success mindset ingrained beliefs about money Feb 22, 2025

Money is an area of life where emotions, experiences, and attitudes all come into play. Have you ever wondered why you feel stressed or uneasy when thinking about money, or why you’re confident in som...

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Meet Sarah
Sarah McCalden

Sarah McCalden

Coach, Mentor, Trainer, Author

I’m Sarah, an award-winning coach, mentor and trainer in personal development and money matters. I’ve had a very unusual and colourful life. I’ve lived on 3 different continents, I’ve recovered from a life-threatening drug addiction, I’ve run marathons and ultramarathons, become a multiple six figure earner, learnt about investing, become an international best-selling author, and had lots of ups and downs along the way. I’ve learned so much through my own personal experiences, as well choosing to train with the best mentors. What I really do is help people to improve their self esteem and self image in order to be more successful, whatever that means to them, and to help them make, earn and keep more money through success education and learning about the power of our minds. I’ve come to know that what we think really matters. What we think determines what actions we do or do not take, which affects EVERYTHING - all the results in our lives.

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