Make More Money. Make Better Decisions. Create a Stronger Financial Future.
The Financial Wellbeing Club for ambitious, entrepreneurial women who want to turn what they know they should be doing into Money Moves that create more income, stronger finances and greater freedom.
Think bigger. Make the decision. Act on the opportunity. Strengthen your business. Become more intentional with the money you create.
Because knowing what to do isn't what changes your financial future.
Doing it does.
You work hard. You have ideas. You're willing to take action.
But perhaps you want the work you're putting in to translate into stronger financial results.
Maybe your business isn't yet generating the consistent income you want.
Maybe you're earning money, but know you could be making more intentional decisions with it.
Or perhaps there are ideas, opportunities and financial decisions you know could move you forward — but they keep getting pushed aside by whatever feels most urgent today.
You've probably already read the books, listened to the podcasts and learned plenty about what you should be doing.
You don't necessarily need more information.
You need to close the gap between knowing what you should do and actually doing it.
That's what we do inside the Financial Wellbeing Club.
Inside the Financial Wellbeing Club, you'll become part of a community of ambitious, entrepreneurial women who are committed to creating more income, making better financial decisions and taking consistent action towards the lives they want to create.
And over the next 12 months, I want to help you become the woman who doesn't simply know what she should be doing with her money, ideas and opportunities.
She acts on them.
Because your financial future won't change by chance.
It changes with the Money Moves you make today.
You Probably Already Know More Than You're Consistently Acting On
You know you should make the offer.
Follow up with the potential client.
Review your prices.
Launch the thing.
Deal with the financial decision you've been avoiding.
Pay yourself more intentionally.
Do something with the idea that's been sitting in your notebook for six months.
The problem isn't necessarily knowing what to do.
It's consistently doing the things that can change your financial position.
That's why the Financial Wellbeing Club isn't designed to give you an endless stream of information to consume.
It's designed to help you make decisions, take action and keep moving forward.
Join the Club
Start Making Your Money Moves
One of the ideas at the heart of the Financial Wellbeing Club is simple:
Your financial future is shaped by the moves you make today.
I call them Money Moves.
A Money Move is an intentional decision or action that strengthens your financial position or moves you towards greater income, opportunity, security or freedom.
Your Money Moves will be personal to you.
You might:
- Increase your prices.
- Make an offer you've been putting off.
- Follow up with previous or potential customers.
- Finally launch an idea and get paid for it.
- Create a new source of income.
- Start paying yourself more intentionally.
- Deal with a financial task you've been avoiding.
- Make an important decision about your business, career or future.
- Change a financial habit that is no longer serving you.
- Take one concrete step towards something you want your money to make possible.
Some Money Moves create an immediate financial result.
Others change the direction you're travelling in.
Both matter.
Because significant financial change rarely comes from one perfect decision.
It comes from making better moves, consistently, over time.
Your First 30 Days
Your goal in your first month inside the Financial Wellbeing Club is simple:
Make a meaningful Money Move.
You don't need to overhaul your entire financial life in 30 days.
And you don't need another list of 50 things you should be doing.
Instead, I want to help you identify something that matters to your financial future — and move it forward.
Perhaps you'll finally make the offer.
Increase the price.
Have the conversation.
Make the decision.
Deal with something you've been avoiding.
Create an opportunity.
Start earning from an idea.
Or take an action that you've known for months would strengthen your financial position.
From the moment you join, I'll guide you through your first 30 days — helping you get connected, identify where you want to create movement and start making Money Moves rather than waiting for the perfect time to begin.
You'll also become part of a community where women aren't simply talking about what they could do.
We're making our Money Moves.
You won't be expected to figure out where to begin on your own.
Your first 30 days are about identifying the Money Move that matters most now, making a decision about what you're going to do and creating enough momentum to act on it.
Because I don't want you joining the Financial Wellbeing Club and spending the next six months thinking about changing your financial future.
I want you to start changing it.
Real Women. Real Money Moves. Real Progress.
I used to be a chronic under-pricer. Since joining the Club, I've increased the price of my writing community and my editing services, learned to pay myself first, and become much more confident and in control when making financial decisions.
Karen Sanders
Writer & Editor
Because of Sarah's mentoring, I made two massive decisions in one week and I'm now really excited about my future. Those decisions have given me clarity about the direction I need to head instead of going round in circles.
Bronny Sibley
Artist + Sculptor
I went from avoiding money matters to becoming a more responsible, creative and resilient person. Sarah gave me the encouragement and practical next steps to turn my plans into action.
Hülya Koçak Dede, Founder, Think Art Life
I’ve loved working with Sarah over the last couple of years, but since joining the Financial Wellbeing Club, I’ve had that extra push to actually take action. I’ve finally started making money from something I’d previously only talked about doing.
Nicky Hobson
Founder, The Lazy B¡T¢H€$ Guide to Biohacking
Everything Inside the Club Helps You Make Better Money Moves
The Financial Wellbeing Club brings together financial wellbeing, personal development, income generation and consistent action.
Because creating a stronger financial future isn't only about earning more.
It's about becoming better at creating money, making decisions about money and using it intentionally to create the life you want.
Each month, you'll have four different ways to help you keep moving forward.
Financial Wellbeing Workshop
Think differently. Make better financial decisions.
A practical monthly workshop to help you strengthen your financial confidence, challenge your current thinking and become more intentional about your money and your future.
We'll explore the ideas, habits and behaviours that influence financial wellbeing and apply them to the decisions you're making in your own life.
The objective isn't simply to leave knowing something new.
It's to leave knowing what you're going to do next.
Business Growth Lab
Make the Money Moves that create a financially stronger business.
If you have a business — or you're actively building one — this is where we turn our attention specifically to the decisions and actions that can help your business generate stronger financial results.
We'll challenge you to think bigger about what's possible, raise your expectations of yourself and your business, and turn that thinking into action.
Your Money Moves will depend on where you are in your business.
You might need to make the offer, follow up, review your pricing or turn an idea into something people can buy.
Or you might be looking at a very different level of decision — increasing profitability, making more of the expertise and assets you've already created, changing your business model, creating a new revenue opportunity, making a significant investment, pursuing a strategic partnership, deciding what to stop doing or finally acting on an opportunity you know could take your business somewhere new.
Because growth isn't always about doing more.
Sometimes the most important Money Move is making a bigger decision, raising your standards or looking differently at what you've already built.
You don't need to be at a particular stage of business.
What matters is that you want to think bigger, make stronger decisions and create a business that works better financially.
Ideas Into Action
Stop collecting good ideas. Start doing something with them.
Personal development transformed my own financial future because it changed the way I thought — and that changed the decisions I made.
In Ideas Into Action, we'll explore a short section from a carefully chosen book and ask the question that matters most:
What are you going to do differently because of this?
You don't need to read the whole book.
There's no pressure to keep up with a reading schedule.
Because this isn't about consuming more information.
It's about turning useful ideas into Money Moves.
Community Conversations
Get unstuck. Make the decision. Keep moving.
Sometimes the thing that moves you forward isn't another lesson.
It's the right conversation.
Community Conversations give you space to ask questions, celebrate wins, work through challenges and learn from women who are intentionally creating stronger financial futures of their own.
You'll also have access to our private WhatsApp community for support, accountability and encouragement between sessions, plus recordings of every workshop and session.
Because taking action is easier when you're surrounded by other women who are taking action too.
This Isn't Just About “Money Mindset”
How you think about money matters.
But thinking differently without doing differently doesn't change very much.
The Financial Wellbeing Club brings together the thinking, decisions and actions that create genuine financial progress.
Some of my work is informed by research I commissioned with researchers at Newcastle University into women's financial behaviour and financial wellbeing.
That research sits alongside timeless principles of personal development, entrepreneurship and my own experience of building a business generating almost a quarter of a million dollars in annual turnover — and subsequently experiencing what it takes to rebuild a business.
And over the years, I've become convinced of one thing:
Our financial futures are created by the moves we make repeatedly.
What we earn.
What we charge.
What we do with our ideas.
The opportunities we pursue.
The conversations we're willing to have.
What we do with the money we create.
The decisions we stop postponing.
And the standards we establish for our future.
That's why the Financial Wellbeing Club isn't simply a place to learn about money.
It's a place to make the Money Moves that can change what happens next.
Start Where You Are
You Don't Have to Wait Until You're Ready for the Next Level
Perhaps you have big plans for your business and your financial future.
You know you want to earn more, create more, make better decisions and build something stronger.
But you don't need to have everything figured out — or be ready for the biggest possible next step — before you begin.
The Financial Wellbeing Club gives you somewhere to start making progress at the level that's right for you now.
Make the offer.
Strengthen the business.
Act on the idea.
Change the financial habit.
Have the conversation.
Make the decision you've been postponing.
And allow those moves to create the clarity, confidence and financial momentum for whatever comes next.
You don't need to wait until you're ready for everything.
You just need to be ready for your next Money Move
Is the Financial Wellbeing Club for You?
The Financial Wellbeing Club is for ambitious, entrepreneurial women who want to take greater ownership of their financial future.
You might already have an established business and want it to become financially stronger.
You might be self-employed or building a business alongside employment and want to create more consistent income.
You might have an idea, skill or product you're ready to turn into money.
Or perhaps you simply have an entrepreneurial outlook: you want to create opportunities for yourself rather than waiting for them to appear.
You don't need to have everything figured out.
And you don't need to be at a particular level of income.
What matters is that you want to move forward — and you're willing to make the moves that can get you there.
If you want to create more income, become more astute about your financial decisions and be much further ahead this time next year, you'll feel at home here.
A Community of Women Who Want to Move Forward
The people we spend time with influence the conversations we have, the opportunities we notice, the decisions we make and what we believe is possible.
There's something powerful about being surrounded by women who aren't just talking about what they want to change — they're doing something about it.
When someone makes an offer, raises a price, tackles a financial task she's been avoiding or finally acts on an idea, that momentum spreads.
You see other women making their Money Moves.
They see you making yours.
And the things you've been thinking about doing start to feel much more possible.
You'll meet women at different stages of their journeys.
Some run businesses.
Some are self-employed.
Some are building something alongside employment.
Some are thinking seriously about what they want their next chapter to look like.
What connects us isn't a job title or a particular level of income.
It's direction.
We're learning.
We're growing.
We're making decisions.
We're taking action.
We're creating opportunities.
And we're becoming increasingly intentional about the financial futures we're creating.
Being a member of the Financial Wellbeing Club has been so rewarding. I have a coach at my side to prompt me into action, alongside other women who genuinely want one another to succeed.
Sue Flotow
Hypnotherapist
Working with Sarah has helped me change the way I think about money and gain clarity in both my life and my business. Sometimes other people can see more clearly what we need than we can ourselves, and that's exactly what I've found in this community.
Helen Watkins
Founder, Vital Energy Therapies
Choose How You Want to Make Your Money Moves
ANNUAL MEMBERSHIP — £470
For the woman who's ready to make the next 12 months count.
Give yourself a full year of support, accountability, ideas and conversations designed to help you keep making the Money Moves that strengthen your financial future.
You'll receive everything inside the Financial Wellbeing Club for 12 months.
Plus, you'll have access to our Money Moves Momentum Calls.
These focused planning sessions are designed to help you step back from the day-to-day, get clear on what you want to be different over the next 90 days, identify the Money Moves that could make the greatest difference and decide what you're going to do next.
Come when you need to reset, refocus or map out your next 90 days.
You'll leave with a clear focus — and, most importantly, the next Money Move you're going to make.
£470 for 12 months
You'll save £94 compared with paying monthly for a year.
MONTHLY MEMBERSHIP — £47/month
For the woman who prefers the flexibility of paying monthly.
You'll receive full access to the Financial Wellbeing Club and can start making your Money Moves with us straight away.
£47 per month
FEATURED IN:
Meet Your Host
Hi, I'm Sarah McCalden.
I'm a financial wellbeing educator, entrepreneur, member of the Success Principles Leadership Council, and I believe our future is created one intentional decision at a time.
My life hasn't followed a straight line.
I've experienced seasons of poor decisions, uncertainty and having to completely rebuild my life.
I've also built a business that generated almost a quarter of a million dollars in annual turnover, and I've experienced what it's like to have to rebuild a business from the ground up.
Those experiences taught me something that has shaped everything I do today.
Our financial future isn't created by chance.
It's created through the decisions we make every day.
The way we think.
The habits we develop.
The conversations we have.
The opportunities we notice.
The actions we take.
And, ultimately, what we choose to do next.
When I discovered personal development, it transformed the way I thought about myself, my future and what was possible.
It didn't just change my life personally; it completely changed the way I approached business.
As my thinking changed, so did my decisions, my confidence and, ultimately, my results.
That's why my work brings together financial wellbeing, personal development and entrepreneurship.
I don't believe these are separate conversations.
The way we think influences the decisions we make.
Those decisions influence the actions we take.
And those actions shape our businesses, our finances and the quality of the lives we create.
To deepen my understanding of what contributes to long-term financial wellbeing, I commissioned research with Newcastle University into women's financial behaviour.
That research continues to inform my work, alongside many years of supporting people to build greater confidence, make better decisions and create more intentional lives.
The Financial Wellbeing Club is the community I wish I'd had throughout my own journey.
A place to keep learning.
To challenge my thinking.
To make decisions.
To take action.
And to surround myself with people who genuinely wanted to grow.
If that sounds like the kind of community you've been looking for, I'd love to welcome you.
Join the Financial Wellbeing Club today.
What do you mean by financial wellbeing?
Do I need to own a business to join?
I'm an entrepreneur. Will there be business-specific support?
What's the difference between the Financial Wellbeing Club and the Business Momentum Mastermind?
Do I need to attend every session live?
What if I'm just getting started?
Can I cancel my membership?
Ready to Make Your Next Money Move?
You don't need to have your financial future completely figured out.
You just need to decide what you're going to do next.
Imagine where you could be 12 months from now if, instead of postponing the decisions you know matter, you spent the year consistently making Money Moves.
More offers made.
More ideas acted upon.
Better financial decisions.
A stronger business.
Greater confidence with money.
More opportunities created.
And a much more intentional financial future taking shape.
That's what I want the Financial Wellbeing Club to help you create.
Make the next 12 months count.
Join annually for £470 and save £94
Prefer to pay monthly?
Join for £47 per month
Because your financial future won't change by chance.
It changes with the Money Moves you make today.
Join the Club