About
NICE TO MEET YOU
I'm Sarah McCalden
From chasing ÂŁ10 notes to creating financial wellbeing.
There was a time in my life when every decision I made revolved around finding enough money for my next hit. I know what it’s like to feel trapped, powerless, and defined by circumstances. When I got clean in my 20s, I had to rebuild everything from scratch — not just my finances, but my self-worth, my belief in myself, and my vision for the future. (Listen to the first episode my short podcast series here)
Fast forward to today, and money is no longer the enemy it once was. I’ve run marathons, built a business, 10x’d my income, and more importantly, I’ve created a life where financial wellbeing supports every other part of who I am. That transformation showed me something powerful: financial change is never just about the numbers — it’s about how you see yourself, the choices you make, and the life you allow yourself to create.
Why I do this work
So many women I meet are smart, educated, and earning well — yet they still feel stressed, disorganised, or even ashamed when it comes to money. They’ve been told the problem is mindset, or that they just need to budget better, or that the answer is earning more. But none of those on their own actually create lasting change.
My work is different. I centre everything on financial wellbeing — combining evidence-based research, practical financial education, and deep psychological insight with my own lived experience of transformation. This means I don’t just help women feel more positive about money; I guide them through a holistic journey from awareness and education to implementation and measurable outcomes. The result is lasting financial wellbeing that touches every part of life, not just the bank balance.
What I’ve created
Over the past 8 years I’ve built programmes, workshops, and communities that support women to step into clarity, confidence, and control with their money. My work blends:
Proven frameworks like the Financial Wellbeing Pathway™ and Sacred Money Archetypes®
Personal growth principles I’ve trained with Jack Canfield and Bob Proctor
Practical strategies for spending, saving, investing, and planning
Grounded research through my partnership with Newcastle University, exploring women’s financial psychology and behaviour
It’s this mix of science, strategy, and lived expertise that makes the work powerful — and different from anything else out there.
Who I help
I work with women who are ready to stop avoiding money and start creating financial wellbeing on their own terms. Many of them are in their forties and beyond, running successful businesses or working in high-level careers. On the surface, they “should” feel financially secure — yet underneath they’re stressed, disorganised, or frustrated that they don’t have more to show for their success.
If that’s you, you’re not alone. And you don’t need more guilt or shame — you need a clear, supportive pathway forward. That’s exactly what I provide.
How we can work together
There are a number of ways to get started, depending on how much support you’re looking for and the type of experience you want:
Empowered Money Club – a supportive membership community with direct access to me through live sessions, resources, and accountability.
Empowered Money Accelerator – a short, focused programme delivered with me, designed to reset your finances and give you quick momentum.
Empowered Money Blueprint (90 Days) – a self-guided programme you can do at your own pace. Each day you’ll get an email reminder to log in, take action, and keep moving forward — giving you structure and consistency without needing to fit into someone else’s schedule.
Momentum Mastermind – small-group masterminding with me, for entrepreneurs and business owners ready to grow their income and impact.
Retreats and Workshops – immersive experiences, both online and in person, to step away from day-to-day life and create powerful shifts.
Free Facebook Group – if you’re just getting to know me, join my free community Empowered Money Collective, for conversations, resources, and connection.